The story that explains everything
Most comparisons are decided by what a carrier hands you. This one is decided by what each carrier will not sell you, at any price, to anybody.
Money buys you a great deal from both of these companies. It does not buy you everything.
Faye and Freely arrived from the same direction at almost the same moment. Faye launched in 2022 with venture funding and a team drawn from Allianz and Lemonade, then built the product the way a software company would: one plan, an app, digital claims. Freely launched in 2020, app-first rather than adapted to an app afterwards, and neither asks you to decode tiers whose names sound like sizes.
Then you reach the point where you would normally spend a little more to fix whatever the plan does not do, and both companies stop taking your order. Faye's emergency medical limit is up to $250,000 and it is fixed — no higher tier, no medical upgrade, so a traveller who wants more cannot buy it at any price. Freely publishes the numbers that traveller wishes he had: $500,000 of medical, $1,000,000 of evacuation, as standard. And Freely sells no cancel-for-any-reason, at any price.
Those are not the same kind of refusal, and the difference between them is the whole decision. Faye declines to go higher on a figure most sailings never test. Freely declines to sell the benefit built for the way cruises are actually bought — six to twelve months ahead, against deposits that do not come back. In the ordinary week, both plans are fine. In the week where something goes wrong, they fail in opposite directions.
Neither refusal is an oversight; both follow from selling a single product, because a plan with nothing above it cannot be upsold, which is exactly what makes it simple to buy and impossible to adjust. The tier ranges everybody complains about exist so that somebody can be sold the bigger one. Take the tiers away and that goes too.
